"Natural cosmetics for family"

Launched in 2005 as the most famous natural soap brand,
THE PLANT BASE has been manufacturing 100% handmade natural soaps and
entered skin care business because of continuous consumer demand.
Since the beginning, THE PLANT BASE insists only hypoallergenic and high-performance products formulated with
only natural plants and certified organic ingredients.
With 8 different ranges and 45 skin care products, THE PLANT BASE is exporting over 10 countries and 100 global stores.
Even when became a leader in the cosmetics market, THE PLANT BASE has never stopped to
research high-technology and new ingredients for healthy beauty.
Seek true and healthy beauty through contribution to the society where we are belonging.

Ingredient lists
animal testing
Invest 85% in R&D
Certified natural patent
ingredient content

Brand Principles

Brand Principles


  • 2016
    • May
      • Media Launch in Malaysia
    • Aug
      • Opens Off-Line Shop in Seoul City Hall Mall
    • Sep
      • Awarded on Hi Seoul 2016 Awards
    • Oct
      • Opens Off-Line Shop in Sinchon
  • 2015
    • Apr
      • Participated in Cosmobeaute Vietnam
    • Jul
      • Participated in Philbeauty
    • Sep
      • Beyond Beauty ASEAN Bangkok
    • Nov
      • Cosmoprof Asia Hong Kong
  • 2014
    • Feb
      • New brand Lunching "THE PLANT BASE"
    • Mar
      • Awarded on the great service of Commerce Supporting Project by Gangnam
    • Apr
      • Chosen for the online export supporting project by Gangnam
    • Apr
      • Chosen for the supporting project of export business by Small and Medium Business Administration(SMBA)
  • 2013
    • Jan
      • Designated as official skin care brand by Korea Model Association
    • Jan
      • Awarded top honor by BBA for Skin care, K-Beauty Brand
  • 2012
    • Jan
      • Certified ISO9001 and Korean Patent
    • Feb
      • Establish a new laboratory
    • May
      • Opens Off-Line Shops with partners
    • Sep
      • Officially sponsored the Eco-Tree&The Climate Project NGO
  • 2011
    • Dec
      • Held a beauty class with Supporters and VIP
    • Mar
      • New headquarters opened in Seoul
    • Sep
      • Developed high-technology premium skin care formulated with Stem Cell and EGF(Epidermis Growth Factor)
  • 2010
    • Oct
      • Awarded the Green Management Prize
  • 2008
    • Oct
      • Ranked as the most promising brand in Korea by Kyunghyang News
  • 2007
    • Feb
      • Youngsoap changes its name to Youngshop Story and opens a new web site(http://youngshopstory.com)
    • Oct
      • Youngshop Story developed the first natural skincare product line Expanded research to create an entire line of premium skincare products
  • 2005
    • Mar
      • Mar Youngsoap is founded
    • Apr
      • Apr Opened its first web site- http://youngsoap.com
    • May
      • May Developed 100% pure plant extract Natural soaps

R&D Center

Research & Development

Over the years, THE PLANT BASE Laboratory has been awarded high-level
accreditations that go beyond the required regulatory standards.
This recognition reflects their absolute commitment to consumer safety.
Feel safe with our nature-friendly products without additives and chemicals.
We, THE PLANT BASE, promise to give the best results.
r&d logo

Certificate of R&D

Dongmyung B/D 5F, 20, Gangnam-daero 114-gil, Gangnam-gu, Seoul, KOREA
T +82-2-1661-5331 / F +82-2-567-5334 / E-MAIL global@youngshopstory.com
© Copyright 2015 THE PLANT BASE by YoungShop Story.