"Natural cosmetics for family"
Launched in 2005 as the most famous natural soap brand,
THE PLANT BASE has been manufacturing 100% handmade natural soaps and
entered skin care business because of continuous consumer demand.
Since the beginning, THE PLANT BASE insists only hypoallergenic and high-performance products formulated with
only natural plants and certified organic ingredients.
With 8 different ranges and 45 skin care products, THE PLANT BASE is exporting over 10 countries and 100 global stores.
Even when became a leader in the cosmetics market, THE PLANT BASE has never stopped to
research high-technology and new ingredients for healthy beauty.
Seek true and healthy beauty through contribution to the society where we are belonging.
- arrow
- Ingredient lists
- arrow
- Aginst
animal testing
- arrow
- Invest 85% in R&D
- arrow
- Certified natural patent
ingredients
- arrow
- Natural
ingredient content
Brand Principles

History
-
2019
-
- Entered “Skin Garden” in Japan
-
- Entered “SOKO BOX” in Chile
-
- Entered “Joah Box” in Morocco
-
- Entered “Style Korean” in the US
-
- Dec Entered “i-Herb” in the US
-
- Entered “Guardian” in Vietnam
-
-
2018
-
- Launched baby care product
-
- Entered “Lotte Mart” in Korea
-
- Entered “SOKO GLAM” in the US
-
- Entered “YESSTYLE” in Hong Kong
-
-
2017
- May
- Awarded CCKS beauty award in Malaysia
- Jul
- Awarded Beauty award in the US
- Jul
- Media launch and entered 1,000 stores in Russia
- Sep
- Signed MOU with Naturetech Co., Ltd.
- May
-
2016
- May
- Media launch in Malaysia
- Aug
- Opened an off-line shop in Seoul city hall mall
- Sep
- Awarded “Hi Seoul 2016”
- Nov
- Opened an off-line shop in Sinchon
- May
-
2014
- Feb
- Launched new brand, “THE PLANT BASE”
- Mar
- Awarded great service from Gangnam
- Apr
- Chosen as the supporting project of export business by SMBA
- Feb
-
2013
- Jan
- Designated as an official skincare brand of Korea Model Association
- Jan
- Awarded top honor from BBA for skincare and K-beauty
- Jan
-
2012
- Jan
- Certified ISO 9001 / Patent [10-0820009]
- Feb
- Opened a new laboratory
- May
- Opened off-line shops
- Sep
- Sponsored by the eco-tree & the climate project NGO
- Jan
-
2011
- Dec
- 1st opened beauty class with customers
- Mar
- Opened a new headquarter in Seoul
- Sep
- Launched stem cell and EGF skincare products
- Dec
-
2010
- Oct
- Awarded the green management prize
- Oct
-
2008
- Oct
- Introduced as the most promising brand in Korea in Kyunghyang News
- Oct
-
2007
- Feb
- Changed its name to “Youngshop story”
- Oct
- Launched 1st natural skincare product
- Feb
-
2005
- Mar
- Mar Youngsoap is founded
- May
- May Developed 100% pure plant extract Natural soaps
- Mar
R&D Center
Research & Development
Over the years, THE PLANT BASE Laboratory has been awarded high-level
accreditations that go beyond the required regulatory standards.
This recognition reflects their absolute commitment to consumer safety.
Feel safe with our nature-friendly products without additives and chemicals.
We, THE PLANT BASE, promise to give the best results.
